User Experience @ NCSU
Spotted: Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
On when user experience can be significantly changed.
// published on American Marketing Association: Journal of Marketing Research: Table of Contents //
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
Journal of Marketing Research, Volume 50, Issue 3, Page 365-377, June 2013.