Wednesday, July 10, 2013

Spotted: Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

On when user experience can be significantly changed. 

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// published on American Marketing Association: Journal of Marketing Research: Table of Contents // visit site

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Journal of Marketing Research, Volume 50, Issue 3, Page 365-377, June 2013.