On how novelty affects experience: if you prefer new things, experience must change; else it can remain constant.
How can we provide novelty customization?
// published on American Marketing Association: Journal of Marketing Research: Table of Contents // visit site
How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions
Journal of Marketing Research, Volume 50, Issue 3, Page 416-426, June 2013.