Wednesday, July 10, 2013

Spotted: How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions

On how novelty affects experience: if you prefer new things, experience must change; else it can remain constant. 

How can we provide novelty customization? 

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// published on American Marketing Association: Journal of Marketing Research: Table of Contents // visit site

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions

Journal of Marketing Research, Volume 50, Issue 3, Page 416-426, June 2013.