Wednesday, June 26, 2013

Spotted: Every 10 tobacco ad sightings boost teens' risk of starting to smoke by almost 40 percent

On the power of ads to influence behavior, and of repetition of those ads. 

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// published on ScienceDaily: Consumer Behavior News // visit site

Every 10 tobacco ad sightings boost teens' risk of starting to smoke by almost 40 percent

Tobacco ads really do persuade teens to take up smoking, with every 10 sightings boosting the risk by almost 40 percent, reveals new research.