Monday, July 15, 2013

Find: The tracking technology retailers use to compete with Amazon

Stores track too. Both brick and online stores would do well to tell folks they are being tracked, and offer them the chance to opt out. Tracking is the raw material for user experience measurement. 

The change from opt in (shopping key fobs ) to opt out ( hopefully ) (video and phone tracking) is an interesting one. 

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The tracking technology retailers use to compete with Amazon

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As the world's biggest smartphone makers work to improve indoor location-based services for consumers, retailers are already using various techniques to track customers in a bid to gain an edge on their online competitors. The New York Times reports that brick and mortar stores are following Wi-Fi signals from customer smartphones to gain information on their sex, the amount of time they spend in parts of the store, and how long they browse before they buy. While web stores like Amazon use cookies to track website visitors, traditional retailers have to rely on video systems (capable of differentiating age and gender) and radio technologies to monitor customers — something that unnerves those worried about privacy. Despite this,...

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